What Do Logo Colors Tell Us?
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It shows overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.
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